Cox School of Business 2017
Tom Barry, professor of marketing at the Cox School, joined the SMU faculty in 1970. He earned B.S. and M.S. degrees from Southern Illinois University-Carbondale, and a Ph.D. from the University of North Texas. In Cox, Professor Barry served as marketing department chair and associate dean. In 1995 he was appointed vice president for executive affairs by SMU President R. Gerald Turner. Professor Barry led the development of SMU's Master Plan that provided direction for the physical evolution of the campus. He oversaw the development of the University's last three strategic plans, which set priorities for SMU's mission, goals and objectives. He conducted the initial research that helped produce SMU's successful proposal to bring the George W. Bush Presidential Center to campus. As an academic administrator, Professor Barry remained a prolific researcher, publishing three books and more than 80 scholarly articles, and contributing frequently to leading marketing and advertising journals. He received the Outstanding Researcher Award from the American Academy of Advertising. At SMU he is a three-time recipient of the Rotunda Outstanding Professor Award. From the Cox School he received the Nicholas Salgo Distinguished Teaching Award and the Excellence in Research Award. He retires as Professor Emeritus of Marketing.