Retired Faculty
2009 - Present

Roger A. Kerin 
Cox School of Business  2015

Roger A. Kerin has been the Harold C. Simmons Distinguished Professor of Marketing at the Cox School of Business since 1990. He joined SMU in 1973 after earning his B.A., M.B.A. and Ph.D. in business administration at the University of Minnesota. The author of more than 85 scholarly articles, he was the youngest editor ever of the Journal of Marketing, the premier scholarly journal in the marketing discipline. His Principles of Marketing textbook is in its 12th edition, with 18 international editions in 15 languages. In its 13th edition, his marketing strategy textbook is used on six continents. Professor Kerin has taught Cox undergraduate, graduate and executive M.B.A. courses to more than 8,000 students. Five of his former students have earned doctoral degrees in marketing, and at least 35 occupy senior management and marketing industry positions. His service on more than 100 University and Cox School committees included chairing the Undergraduate Admissions Committee during the formative years of the President's Scholars program. He has served multiple terms on the American Marketing Association Board of Directors, American Marketing Association Foundation and 12 journal editorial review boards. He retires as the Harold C. Simmons Distinguished Professor Emeritus of Marketing.